And the iPod Touch is going to be in a lot of children's hands.
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For $199, the media player can not only download all the videos, applications, and books that have been purchased, it can also stream or download for offline listening anything in the iTunes catalogue through Apple Music's family plan.Īpple knows that once the children have become acclimatised to Apple Music, it's going to be very hard to stop the Apple Music subscription and go back to paying for everyone's favourite album of the week. Look at the value the 16 GB iPod Touch now offers a family. The device is expected to ship within 24 hours and it can also be picked up on EMI. As a frugal household, they will be using the family plan that allows the iCloud Family Sharing group to all have access to Apple Music. The new 16GB iPod touch is available for purchase through the Apple online store at the aforesaid price.
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The parents will likely be using the three-month trial of Apple Music to see if they like the streaming service. The iPod Touch is now a comfortable fit for the younger members of the family. The teenagers will be on their first iPhone, be it the upcoming iPhone 6C or a generation-back iPhone 5S or 5C. Parents have the larger iOS devices, be it an iPhone or an iPad. After three months, who’s going to take away the gift of music from a fourteen year old music fan who tells her Dad she’s discovered Lynyrd Skynyrd… while she secretly listens non-stop to Jedward? In this situation it makes Apple Music affordable for all. While the baseline offer of Apple Music is similar to the other services, bringing Apple Music to the whole family sets Apple Music apart from the other services available around the world. It's worth nothing that 'Apple Music' is the first major feature pushed on Apple's retail page for the Touch. Apple Music has many features, but there is one that I believe is the killer feature. Yet it's Apple Music that will deliver the biggest win on this generation of Apple's the media player.
The A8 chip means that the latest games will run on the Touch, and I would expect iOS 9, iOS 10, and (probably) iOS 11 to run comfortably on this hardware platform.
This refresh means that strategy can continue for another few years. It's arguably disposable, and has been a good device for families looking to get a small device for children without buying them a relatively expensive iPhone. The iPod Touch has always been a gentle on-ramp into Apple's world. It's a fixed price piece of hardware without the hefty cost of a monthly cellular contract.
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